The arrival of ‘15th Ave Coffee & Tea’ has brought Starbucks the most media attention surrounding opening up a shop in years. Here’s a roundup of some of the news, opinions, and reflections from the past week:
Nick Cho, former Murky owner / Barista Competition host, says this Starbucks operation can be positive for Starbucks, but [...]

After several days of hooing and hawwing over what the new Starbucks store would look like, images are now up and the store set to open tomorrow. Josh C managed a sneak peak inside the shop to get a feel for the atmosphere and vibe. Myself, like many others in the industry, felt that Starbucks [...]

The Seattle Times reported today that a newly renovated Starbucks is opening… without the Starbucks name. What brought about this change? According to Tim Pfeiffer of Starbucks, the new name gives “a community personality.” Of course this is a marketing tactic, but I think it speaks to something deeper of the issues surrounding the brand [...]

In January, Starbuck’s announced a new round of 300 store closings (in addition to the 600 last year). Last week, Starbucks posted the listing of store closings. California takes the biggest chunk of closings, representing over 25%. After California, the largest closings are Florida and Nevada, each with 15 store closings, or 5% each. The correlation [...]