15th Ave Coffee & Tea News Roundup

The arrival of ‘15th Ave Coffee & Tea’ has brought Starbucks the most media attention surrounding opening up a shop in years. Here’s a roundup of some of the news, opinions, and reflections from the past week:

Nick Cho, former Murky owner / Barista Competition host, says this Starbucks operation can be positive for Starbucks, but they still haven’t figured out how to manufacture authenticity.

ABCNews interviews Starbucks’ higher ups to ask them if they’re trying to con the customers. They *gasp* deny any intention of misleading and rather proclaim that it’s ‘another iteration of innovative design.’ Huh?

Marc Gunther, of The Huffington Post, asks where this could lead with other global brands, such as ‘a little neighborhood hardware store run by Home Depot.’

And a thread has developed on Coffeed discussing what this means for quality minded independent shops.

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